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Australian label Plum is the leader in kids swimwear worldwide.

Their prints are right on trend for kids swimwear, as they feature a combination of brightly coloured geometrics, stripes and cool graphic prints. Plum’s range also caters to more traditional tastes by featuring classic nautical prints and bright florals. They’ve created patterns to be complimentary - pair bright colours with gingham for a fun feel or smart spots with stripes for a more chic look.

Plum swimwear is practical, stylish and affordable, making it the perfect gift for kids of all ages. With kids often enrolled in swimming lessons all year round, swimwear is a great gift for any time of the year. Not to mention it would give parents a relief from all the toys kids seem to receive!

Designed with safety in mind, Plum swimwear and swim hats offer UPF 50+ Protection from the sun, and come in sizes 000 to 7.